Our Founder’s Note
Allow me to introduce myself—I am Neha Dewan, an urban artisan, textile artist, and the founder of "ADVITIYA by Neha Dewan" based in the vibrant city of Ahmedabad. My creative journey is a passionate exploration of the intersection between art and textiles, driven by a dedication to slow fashion and the beauty of natural dyes.
With a deep reverence for textiles, my primary medium of expression revolves around the enchanting world of natural dyes and eco prints. Each garment I create is a canvas for me to paint with the hues of nature, an ode to the beauty of organic and sustainable design. I pour my heart and soul into each piece, ensuring that they not only look exquisite but also resonate with a deeper purpose.
"ADVITIYA by Neha Dewan" is more than just a fashion label; it's a manifestation of my belief that "less is more." I encourage my clients to embrace the idea of cherishing their clothing and repeating them as often as possible, rejecting the disposability of fast fashion. Each piece from my collection embodies the essence of mindful fashion, designed to stand the test of time both in style and sustainability.
A distinctive aspect of my craft is that I'm intimately involved in every step of the creative process. From selecting the fabric to hand-dyeing and printing, I am both the artist and the artisan. This hands-on approach ensures that each garment is a unique work of art, reflecting my artistic vision and a commitment to craftsmanship.
For me, the process of dyeing and printing is not just a professional endeavor; it's a source of therapeutic solace. The rhythmic dance of colors and patterns on textiles brings me a sense of inner peace and fulfillment, which is then woven into each creation.
My work isn't just about fashion; it's about artistry, sustainability, and a celebration of individuality. Through "ADVITIYA by Neha Dewan," I invite you to join me on a journey where fashion is a canvas, a statement, and a commitment to a more sustainable and beautiful world.